June 10, 2012

Rambling with names


It took a little while for us to choose a business name. I frantically started searching for names in lalitha sasharanamam in a bid to peek at sanskrit words. My husband and I, invariably, wanted a traditional name for our business. It so happened that my little daughter was reciting Gayathri Mantra and since I was preoccupied with names hunt, the last word of the mantra- Prachodaya caught my attention. I liked the resonance of the word and felt the very word was full of harmony. I quickly searched for its meaning and it meant Englighten, guide and inspire. I thought it was appropriate and that's how we coined the name PRACHODAYA HOMES. It is true that a great name is the beginning of a great brand.


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